PodTech:Brand Marketing to Cell Phones

Russell Morgan, chief operating officer of GroupieTunes, explains how the company uses cell phones to reach out to customers and increase the awareness for customers. Their “Mobile Community Network Enabler” platform allows, for instance, music fans to get messages and alerts from favorite groups anytime and anywhere.

[podtech content=http://media1.podtech.net/media/2007/08/PID_012413/Podtech_Brand_Marketing_to_Cell_Phones.flv&postURL=http://www.podtech.net/home/4016/brand-marketing-to-cell-phones&totalTime=476000&breadcrumb=0968168370474fc5a80422d52f44fd25]

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